December 18 | Posted by admin | Exhibition

Business success for exhibitors at Euro Bus Expo 2010

In the middle of a difficult and challenging trading environment, manufacturers and suppliers exhibiting at this year’s Euro Bus Expo have reported a successful show. Around 8,500 bus and coach industry professionals attended the three-day show, held at the NEC in Birmingham last week.

Show Director, Mark Griffin, says: “Feedback from exhibitors reflected the fact that the first day of the show was noticeably quieter than previous shows. However, I’m delighted that having taken the decision to exhibit, so many leading manufacturers and suppliers are reporting that overall, and from a business perspective, the show has been a success.

Visiting the Show, Parliamentary Under-Secretary of State for Transport, Norman Baker MP, re-affirmed the Government’s support for public transport, a message that was received very positively by the exhibitors he spoke with.“The Minister certainly went away having seen a fantastic showcase and he was impressed at what he saw and heard,” says Mark Griffin.

Simon Posner, Chief Executive of the Confederation of Passenger Transport UK says: “Euro Bus Expo was a tremendous success. The industry should be very proud that it was able to deliver a fantastic show. Attracting an audience of around 8,500 in the current climate was very encouraging and justified the decision by many exhibitors to go ahead and support the show. We spoke to many industry people over the threedays who were very happy with the quality and feel of the show which took place.”

As one of the leading vehicle manufacturers at the show, and one of the biggest exhibitors, Alexander Dennis Limited needed it to be a success. “Euro Bus Expo provides an outstanding showcase for the industry and, in many ways, presents a barometer of progress, achievement or otherwise across the sector,” says Bill Simpson, Group Corporate Affairs Director, Alexander Dennis Limited.

“We were elated with the response to our new-look bus and coach products and, as ever, the exhibition provided the platform to ‘push’ important deals across the line. We were also pleased with the air of cautious optimism emerging, despite the difficult economic circumstances that still pervade the bus industry. As ever, the show was superbly organised and both CPT and Expo Management deserve a pat-on-the-back for their continued professionalism on this front.” Echoing his comments, Filip Van Hool, Executive Director, Van Hool, says: “The show has gone very well for us. There has been a lot of interest in our products, especially our tailor-made solutions, over all three days. It has also been a commercial success for our company with lots of orders and lots of deals. Well organised, with a good atmosphere and plenty of good contacts there is no doubt we will be back in two years time for Euro Bus Expo 2012.

The dedicated Technology Zone attracted a great deal of interest from visitors wanting to bring themselves up to date with the very latest technology.

Jens Mullak, Managing Director, INIT Innovations in Transportation Ltd, says: “We regard Euro Bus Expo as our most important market place. It provides us with an opportunity to meet with new and existing customers as well as other industry partners. Given the current economic climate, this year in particular has far exceeded our expectations. My whole team is very pleased with the outcome.

Dawn Culling, Marketing Manager, Vix Technology (UK) Limited , says: “This has been a very good three days for us. Meeting so many customers all in one place is a vital part of our company’s marketing strategy.” Industry suppliers were also pleased with the Show. Kevin Almond, National Sales Manager, Drinkmaster, says: “As ever this has been an excellent show, the quality of leads has been really excellent. In fact the business generated here on our stand has been quadruple our expectations.”

Roger Pownall, Managing director, Cogent, says: “EBE 2010 has been an absolutely brilliant show for us, and we have taken loads of orders. We were particularly impressed by the quality of the visitors. We met with all the key movers and shakers, the ones who have hold of the purse strings.”

Looking ahead, Mark Griffin says: “The positive reaction to the show is a clear indication of the industry’s commitment and focus on delivering a high quality of service to customers. There is no doubt that there are challenging times ahead for every business. Talking to many exhibitors and visitors throughout the three days, there are some positive signs that confidence is starting to be restored in our industry. Euro Bus Expo 2010 has set an upbeat outlook for 2011.”

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